A friend. A family member. A familiar spot. If you’re struggling and looking for support, where do you turn to?
Client
Texas Health & Human Services
Timeframe
2022 - 2025
Services
Graphic Design, Motion, Creative Direction
Project Overview
The COVID-19 pandemic has had an impact on the health and well-being of Texans, and some may be turning to substances to cope with these mental health issues. Our charge is to help connect vulnerable Texans to care, educate communities, and de-stigmatize substance misuse and mental health conditions.
Working closely with the state’s Department of Health and the University of Texas at Austin, we created a highly visible, branded health campaign and a new way for HHSC to connect with thousands of vulnerable Texans and their communities.
Core objectives:
Challenge
Our ultimate aim is to help Texans cope with mental health challenges and substance misuse exacerbated by the pandemic by providing information, resources, and healthier alternatives while also working to remove the stigma of mental health and substance misuse so those in need can and will seek out help. Research from UT CHC shows many Texans are reluctant or unsure how to move forward or turn their situation around. They feel ashamed or don’t know where to look for help and often experience negative consequences and/or perceived stigma of substance misuse, preventing them from reaching out for help, especially to a government agency.
Through Turn To, Texas HHS wants to help Texans overcome mental health and substance use challenges and guide them to the support they need. We will raise awareness of state and community resources, organizations, and programs that Texans can turn to to lead healthier, happier lives.
Results
Now entering its fourth year, TurnTo has reached millions of Texans, connected thousands to the care they need and am, and amplified the visibility of Public Resources Centers across the state. What was initially scoped as a one-year campaign continues to deliver results that save lives.
Across a five-phase campaign, a sizable addition to the HHS website, hundreds of digital ads, social posts, PSA videos, Out-of-Home ads, and educational materials have been created in English and Spanish, following all accessibility guidelines.
In FY24 TurnTo delivered: